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SOCIAL MEDIA ADVERTISING AND PATRONAGE OF SELECTED PRODUCTS

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TABLE OF CONTENTS
Cover Page – – – – – – – – – –
Title Page – – – – – – – – – –
Certification – – – – – – – – – –
Dedication – – – – – – – – – –
Acknowledgement – – – – – – – – –
Abstract – – – – – – – – – –
Table of Content – – – – – – – – –
Chapter One: Introduction
Background of the Study – – – – – –
Statement of the Problem – – – – – –
Objectives of the Study – – – – – – –
Research Questions – – – – – – –
Research Hypotheses – – – – – – –
Significance of the Study – – – – – – –
Scope/ Limitation of the Study – – – – – –
Definition of Terms – – – – – – –
Chapter Two: Review of Related Literature
2.1 Introduction – – – – – – – – –
2.2 Conceptual Framework – – – – – – –
2.3 Theoretical Framework – – – – – – –
2.4 Empirical Review – – – – – – – –

Chapter Three: Research Methodology
3.1 Introduction – – – – – – – –
3.1 Research Design – – – – – – – –
3.3 Area of the Study – – – – – – – –
3.4 Population of the Study – – – – – – –
3.5 Sample Size and Sampling Techniques – – – –
3.6 Instrumentation – – – – – – – –
3.7 Validation of the Instrument – – – – – –
3.8 Administration of the Instrument – – – – –
3.9 Method of Data Analysis – – – – – – –

Chapter Four: Presentation, Analysis and Interpretation of Data
4.1 Introduction – – – – – – – – –
4.2 Presentation and Analysis of Data – – – – –
4.3 Testing of Hypotheses – – – – – – –
4.4 Discussion of Findings – – – – – – –
Chapter Five: Summary, Conclusion and Recommendations
5.1 Introduction – – – – – – – – –
5.2 Summary – – – – – – – – –
5.3 Conclusion – – – – – – – – –


Tags: Social media Impact of social media Evaluation of social media Advertising and patronage Assessment of advertising and patronage Effectiveness of advertising and patronage

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