THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 65 pages | 1-5 chapters | Amount: ₦5,000 | 2 orders. | Marked useful: 6,566 times
INSTANT PROJECT MATERIAL DOWNLOADABSTRACT
The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especially (GLO NIG LTD) and the general public.
The most obvious problems of telecommunication service like GLO (NIG) LTD is how to provide effective service to the nation has been yearning for an improved telecommunication service for a long period of time; Also, the methodology adopted for this research includes the area of study, population, sample and sampling techniques, method of data collection, instrument used for the data collection, validation of the instrument data analysis and techniques. It is evidenced that GLO NIG LTD has implement product differentiation as a strategy to effectively achieve pre-determined objective of customer satisfaction on sales performance of communication firm (GLO NIG LTD).
After much consideration to the leads to operation of business and considering the environment forces came out with the following suggestions that will help to solve some of the obstacles the organization is facing.
CHAPTER ONE
1.0 INTRODUCTION:
The World is fast becoming a global village and a necessary tool for this process is communication of which communication is a key player.
The development in the telecommunication industry all over the world is very rapid as one innovation replaces another in a matter of weeks. A major breakthrough is the wireless telephone system which comes in either fixed wireless telephone lines or the global system of mobile communication (GSM) communication without doubt is a major driver of any economy. Emerging trends in socio economic growth shows a high premium being placed on information and communication technology (ICT) by homes, organization and nations.
Nigeria is not left out in this race for rapid development as the nation’s economy has been subject to years of economic reversal via mismanagement and bad leadership. The Nigeria telecommunication sector was grossly underdeveloped before the sector was deregulated under the military regime of General Ibrahim Babagida in 1992 with the establishment of a regulatory body; the Nigeria Communication Commission (NCC). So far the NCC has issued various licenses to private communication operators this include (7) seven fixed telephone providers that have activated 90,000 lines; 45 Internet Service Providers with a customer of about 17,000. Several VSAT service providers are in operations and have improved financial intermediation by providing on-line banking services to bank in Nigeria. These licenses allowed Private Telephone Operators ( PTOs) to roll out both fixed wireless telephone lines and analogue mobile phones. The return of democracy in 1992 paved the way for the granting of GSM license to (3) three service providers: MTN NIGERIA, CELTEL WIRELESS NIGERIA AND NITEL PLC now TRANSCORP in 2001.
This material content is developed to serve as a GUIDE for students to conduct academic research
Find What You Want By Category:
DOWNLOAD THIS PROJECT MATERIAL NOW!
Advertise Here
For advertisement, call 08168958821
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
EFFECT OF AFFILIATE MARKETING ON CONSUMER PURCHASE INTENTION FOR MALT BEVERAGE BRANDS IN ASABA METRO...
CHAPTER ONE INTRODUCTION Background of the Study Over the year, the digitalization of media and rapid technology advancements have brought about su...More »
Item Type: Project Material | 54 pages | 1,325 engagements |
- 2.
EFFECT OF ADVERTISING ON BRAND SWITCHING BEHAVIOR OF AMSTEL MALT IN ABA METROPOLIS
CHAPTER ONE INTRODUCTION 1.1BACKGROUND OF THE STUDY In the competitive market place, the brand name has become a distinguished contrivance that off...More »
Item Type: Project Material | 54 pages | 720 engagements |
- 3.
THE IMPACT OF AFFILIATE MARKETING ON THE PERFORMANCE OF ONLINE BUSINESSES IN NIGERIA
CHAPTER ONE INTRODUCTION Background of the Study Since the advent of the internet, the growth rate of the retail industry in Nigeria has changed. T...More »
Item Type: Project Material | 54 pages | 1,343 engagements |
- 4.
AN INVESTIGATION OF THE INFLUENCE OF SOCIAL MEDIA CONTENT MARKETING STRATEGY ON CUSTOMERS PURCHASE I...
CHAPTER ONE INTRODUCTION 1.1 Background of the study Due to the widespread use of social media, customers actively seek out and encounter brand inf...More »
Item Type: Project Material | 54 pages | 705 engagements |
- 5.
AN EXAMINATION OF PROBLEMS AND PROSPECT OF SOCIAL MEDIA CONTENT MARKETING AMONG E-COMMERCE BUSINESSE...
AN EXAMINATION OF PROBLEMS AND PROSPECT OF SOCIAL MEDIA CONTENT MARKETING AMONG E COMMERCE BUSINESSES IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Backg...More »
Item Type: Project Material | 54 pages | 662 engagements |
- 6.
AN ASSESSMENT OF THE EFFECTIVENESS OF DIGITAL CONTENT MARKETING IN ENHANCING CUSTOMER LOYALTY AMONG ...
CHAPTER ONE INTRODUCTION 1.1 Background of the study In recent times, companies have shifted their focus towards customer centric strategies as oppose...More »
Item Type: Project Material | 54 pages | 576 engagements |