08168958821
TELEVISION ADVERTISING AND CONSUMER PATRONAGE OF SOFT DRINKS
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 50 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 6,964 times
INSTANT PROJECT MATERIAL DOWNLOADABSTRACT
This study examined television advertising and consumer patronage of soft drink in Uyo urban. The population of the study consisted of 436,606 persons. Using Taro Yamane formula, the sample for this study consisted of 400 persons who have acknowledged patronizing soft drink at one point in time. The study employed the use of survey with questionnaire as instrument for data collection. Findings from the study revealed that Uyo urban residents are familiar with television advertising and they purchase their choice of soft drink due to the advertisements on television. However, the advertising message, the price of the product and the use of celebrities are the features that will enhance consumer patronage in television advertising. The findings of this study therefore buttress the need for advertisers to improve purchase of soft drinks by looking at where their competitors are pricing their products and consider selling theirs either for less money or a higher price.
This material content is developed to serve as a GUIDE for students to conduct academic research
DOWNLOAD THIS PROJECT MATERIAL NOW!
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
ASSESSING THE ROLE OF MEDIA CAMPAIGNS IN IMPROVING SOLID WASTE MANAGEMENT PRACTICES IN RURAL AREAS O...
CHAPTER ONE INTRODUCTION Background of the Study Waste is a mixture of different types of wasted items that are not equal in composition. However, acc...More »
Item Type: Project Material | 54 pages | 385 engagements |
- 2.
AN ASSESSMENT OF THE PRESS FREEDOM INFORMATION BILL IN NIGERIA
CHAPTER ONE INTRODUCTION Background of the study A key component of democratic countries is press freedom, which guarantees that the populace is...More »
Item Type: Project Material | 54 pages | 1,530 engagements |
- 3.
AN EVALUATION OF THE INFLUENCE OF FACEBOOK ON THE LIFESTYLE OF THE STUDENTS OF AMBROSE ALLI UNIVERSI...
CHAPTER ONE INTRODUCTION Background of the Study The use of social media is already widespread in all situations, but until targeted study efforts,...More »
Item Type: Project Material | 54 pages | 1,852 engagements |
- 4.
INVESTIGATING THE ROLE OF THE MEDIA IN PROMOTING ORAL HEALTHCARE PRACTICES IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Worldwide, the media has a vital influence that impacts public health behaviours around the sp...More »
Item Type: Project Material | 54 pages | 1,140 engagements |
- 5.
ASSESSMENT OF SKILLS ACQUISITION VIA SOCIAL MEDIA AMONG UNDERGRADUATES
CHAPTER ONE INTRODUCTION Background of the study Globally tertiary education is an instrument of for economic and human development. As a result th...More »
Item Type: Project Material | 54 pages | 1,214 engagements |
- 6.
AN EXAMINATION OF THE ROLE OF TECHNOLOGY IN SHAPING SOCIAL INTERACTION AMONG YOUTHS IN YENEGOA METRO...
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Globally, the age of technology has brought humanity a period of remarkable technological advance...More »
Item Type: Project Material | 54 pages | 1,158 engagements |