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THE ROLE OF COMMUNICATION IN ACHIEVING ORGANIZATIONAL PERFORMANCE

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CHAPTER ONE
1.1     INTRODUCTION
          Communication is the most important component of our lines because we are forced to communicate regardless of means or channel evidently, in the contemporary world, communication is present in any relationship, and the communication processes are of vital importance. We are all aware nowadays that successful communicator is the basis for the personal or professional success.
          Communication is everywhere the field of communication has become extremely vast. All human activities, individual or collective revolves around information that is sent, received or analyzed communication is part of action and reflection just as currency is part of the economy.
          Communication can be defined as the exchange of an information, thought and emotion between individuals of groups. In other words, communication plays a fundamental role in balancing individual and organizational objectives.
          An organization needs communication to streamline their tasks. Communication in the organization is the sending process and receiving all the communication’s message through formal or informal group in the organization.
1.2     OBJECTIVES

          The objective of this study is to analyses organizational communication, since it is well known that the process of communication is present in all the activities of the company. It is well known that only an efficient communication can facilitate the exercise of the functions of forecasting, organization, coordination, empowerment or control and participation of the members of the organization. 

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