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NEW PRODUCT DEVELOPMENT AS A TOOL OF INCREASING MARKET SHARE IN SOFT-DRINKING INDUSTRY

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CHAPTER ONE
1.0     INTRODUCTION
          In today economy, a new product passes through set of stage know as product life cycle product life cycle applies to both brand and category of products. Its time period vary from product to product.
          Modern product life cycles are becoming shorter and shorter as products in mature stage are being renewed by market segmentation and product. Differentiation and the information introduction of a staff competition is out there, company can change high price, and earn more and high profit.

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