1. SOCIAL EFFECT OF ADVERTISING ON THE NIGERIA STUDENTS

» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY All over the world people and companies utilize advertising to a good advantage. In the keen competition encounter in world regional and local markets, businessmen are aided by the sales producing force of advertising. Not only that skillfully planned and directed advertising not only at home, but also abroad over come prejudice combat, foreign comp...Continue Reading »

Item Type: Project Material | 50 pages | 6,892 engagements |

2. PUBLIC PERCEPTION OF NIGERIAN ADVERTISEMENT

» CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Advertising is a form of communication through the media about product, services, ideas, personalities or organizations, paid for by an identified sponsor. Alide in Okunna (2002). Bovee and Arens (1985) gave a more widely accepted definition of advertising as the non personal communication of information, usually paid form of per...Continue Reading »

Item Type: Project Material | 50 pages | 6,224 engagements |

3. PROMOTIONAL TOOLS AND CONSUMER PREFERENCE

» CHAPTER ONE 1.0 INTRODUCTIONIn performing marketing function, promotional activities can not be over emphasized. Promotion as one of the marketing mix can not be undermined because of the functional and benefit that could be derived from it. After producing a product, the new product as to get to the final consumer who may not be aware of the existence of such new product.The next task or job for ...Continue Reading »

Item Type: Project Material | 50 pages | 6,108 engagements |

4. MARKETING MIX AS A TOOL FOR THE SURVIVAL OF A BUSINESS ORGANIZATION

» CHAPTER ONE 1.0 INTRODUCTIONGenerally, the society believes that marketing activities start from when the product is made.However, marketing is an all encompassing scheme, which start from when start from a products concealing to when such product is distributed to the customers.Marketing as a discipline starts from when a particular producers is beginning to think about, what the people need, aft...Continue Reading »

Item Type: Project Material | 50 pages | 7,660 engagements |

5. INFLUENCE OF SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS IN AN ORGANIZATION

» Abstract The research which examined the Influence of Social Media on the practice of Public Relations in an Organisation with a case study of Global Communication Limited (GLO) shown that the use of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information among many public relations professiona...Continue Reading »

Item Type: Project Material | 50 pages | 6,538 engagements |

6. IMPACT OF TEST MARKETING AND INNOVATION ON NEW PRODUCT

» CHAPTER ONE1.0 INTRODUCTIONAlthough product development is not usual recognized as a formal stage in the product life cycle, many ideas for long term product planning are derived from the concepts that are generated through the preliminary process. Product development is a strategy for company growth by offering modified or new product to current market segments. Before introduction, a new product...Continue Reading »

Item Type: Project Material | 50 pages | 6,506 engagements |

7. THE IMPACT OF TELEVISION COMMERCIALS ON PURCHASING HABIT OF STUDENTS

» CHAPTER ONE 1.0 INTRODUCTION / BACKGROUND TO THE STUDYIn the olden days, the concept of advertising might not have been as an important tool for the marketing of product. Our ancestor simply engaged in trade and barter, or went hunting for the things they need. But today, we are constantly confronted with countless of goods and services, desire and all sorts of aggressive persuasive means to buy t...Continue Reading »

Item Type: Project Material | 50 pages | 7,129 engagements |

8. APPRAISING THE IMPACT OF TELEVISION ADVERTISING ON THE POPULARITY OF MTN NETWORK...

» CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Advertising as a concept, can be defined as a form of communication through the media about product, services, ideas, personalities or organizations, paid for by an identified sponsor writer Alide in Okunna (2002: 99). Bovee and Arens (1985) gave a more widely accepted definition of advertising as the non personal communication of informatio...Continue Reading »

Item Type: Project Material | 50 pages | 6,288 engagements |

9. IMPACT OF SOCIAL RESPONSIBILITY ON BUSINESS PROFITABILITY

» CHAPTER ONE 1.0 INTRODUCTION A business organization is set up primarily to produce goods and services to the entire community with view to know the environment in which the goods and services are produce and the existence of social responsibility on business profitability. It has been asserted that people want social and economic justification from the existence of a business enterprises ...Continue Reading »

Item Type: Project Material | 50 pages | 5,889 engagements |

10. IMPACT OF PUBLIC RELATIONS IN A MANUFACTURING ORGANIZATION

» ABSTRACT This study examined the impact of public relations in a manufacturing organization. The core objective of the public relations is to establish and maintain mutual understanding between an organization and its various publics. It was observed that in so many organizations, management neither recognize nor appreciate public relations efforts in Nigeria. Survey research method was adopted i...Continue Reading »

Item Type: Project Material | 50 pages | 6,185 engagements |

11. IMPACT OF INFORMATION TECHNOLOGY ON OPERATIONS OF THE COMMERCIAL BANK’S IN NIG...

» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY.Development in a country can be measured in terms of its overall social, economic and political development. But no matter how developed the country is, it cannot be self sufficient, there is an everyday urge to improve in the social relationship, economic development and in politics.In Nigeria, during the pre colonial era, there is always an interaction whi...Continue Reading »

Item Type: Project Material | 50 pages | 6,126 engagements |

12. THE IMPACT OF HUMAN RESOURCES MANAGEMENT ON PRODUCTIVITY OF AN ORGANIZATION

» ABSTRACTThis study examines The Impact of Human Resources Management on Productivity of an Organization (A case study Nigeria Tobbaco Company Ltd). For business to grow and succeed. There is need to manage human and material resources. Human resources management is the hallmark of an organization most especially in profit making firms. In this research survey research method was adopted coupled ...Continue Reading »

Item Type: Project Material | 50 pages | 6,734 engagements |

13. THE IMPACT OF FINANCIAL INCENTIVES ON EMPLOYEE PRODUCTIVITY IN PUBLIC SECTOR

» CHAPTER ONE 1.0 BACKGROUND OF THE STUDYNotable management experts such as Abram Maslow, Elton Mayo, Fedbrick Herzberg, Christ Agyris etc. has carried out studies and made recommendations on how to finance employee for effective performance.Herzberg (1970) sees financial incentive as the management responsibilities to create objectives because they enjoy the work (not just the work) and feel it’s...Continue Reading »

Item Type: Project Material | 50 pages | 6,814 engagements |

14. THE IMPACT OF EFFECTIVE COMMUNICATION ON ORGANIZATIONAL PRODUCTIVITIES

» CHAPTER ONE 1.0 INTRODUCTIONA manager can good decision, sound plans and establish an effective organizational structure if the employees work hard and are being motivated. Communication occurs when a person transmits meaning, understanding message to another person or group.Having known this, it is of require good communication since it is regarded as the foundation upon which an organization sys...Continue Reading »

Item Type: Project Material | 50 pages | 6,241 engagements |

15. THE IMPACT OF BUSINESS ETHICS ON THE PROFITABILITY OF AN ORGANIZATION

» CHAPTER ONE 1.1 INTRODUCTIONEthics has become a major ingredient that makes any professional group credible and infact, it enablers any citizen or group conforms to the societal standard of exception. All person whether in business, government or any other enterprise are concerned with ethics. Webster Dictionary defines ethics as ‘the discipline dealing with what is good and bad and with moral d...Continue Reading »

Item Type: Project Material | 50 pages | 9,113 engagements |

16. THE EFFECTIVENESS OF MARKETING CONCEPT ON BUYER’S BEHAVOIUR OF CONSUMER PRODUC...

» CHAPTER ONE 1.0 INTRODUCTIONIn today’s business world, it in recognized that business organization in based on generating profit both in the short run and long run. The aim of such business organization can be best achieved by adopting marketing concept orientation.Since business organization, the business activities; identifying the idea of principle being of marketing in their business activit...Continue Reading »

Item Type: Project Material | 50 pages | 5,354 engagements |

17. THE EFFECT OF COMMUNICATION AS A TOOL TO ENHANCE EMPLOYEES PRODUCTIVITY IN AN OR...

» CHAPTER ONE 1.0 BACKGROUND OF THE STUDYCommunication is most essential human distinctive quality, which makes possible various links, contacts and interactions among various organizations.Communication is also a universal phenomenon that has been applied to great variety of uses by various people all over the world because it touches nearly every share of human endeavorsCommunication therefore is ...Continue Reading »

Item Type: Project Material | 50 pages | 6,235 engagements |

18. AWARENESS AND INFLUENCE OF SUBSCRIBER IDENTITY MODULE (SIM) PORTING AS A MARKETI...

» Abstract Basically, Nigerian consumers of mobile telecommunications services had to lose their telephone numbers and adopt new ones when switching from one mobile network provider to another and to prevent this ugly situation SIM porting was launched on April 22, 2013 by the Nigerian Telecommunications Commission (NCC). Mobile Number Portability (MNP) is a service that enables mobile telephone use...Continue Reading »

Item Type: Project Material | 50 pages | 5,918 engagements |

19. TELEVISION ADVERTISEMENT OF MILO BEVERAGE ON CONSUMERS PURCHASING HABIT AMONG RE...

» ABSTRACT Television as an audio visual platform shows products and services as it is in a persuasive and enticing manner which placed it over others mass media, it is on this impression the research examines television advertisement of Milo beverage on consumers purchasing habit among Uyo residents. Cross sectional survey research method was used as a quantitative design. Data were collected using...Continue Reading »

Item Type: Project Material | 50 pages | 6,567 engagements |

20. CULTURAL IMPACT ON WOMEN EDUCATION

» Abstract Culture plays a crucial role in the formation, social development, socialization and entire personality composition of every member of a particular society. The research is thrust to examine cultural impact on women education in some selected communities in Arochukwu local government area of Abia state. Survey research methodology was used coupled with 200 respondents who were mainly wome...Continue Reading »

Item Type: Project Material | 50 pages | 6,429 engagements |

21. ROLE OF RADIO IN ACHIEVING MILLENNIUM DEVELOPMENT GOALS (MDGs)

» Abstract The United Nations Millennium Development Goals are 8 goals that all 189 UN Member States have agreed to try to achieve by the year 2015. The United Nations Millennium Declaration, signed in September 2000 commits world leaders to combat poverty, hunger, disease, illiteracy, environmental degradation, and discrimination against women. It is against this background that the research examin...Continue Reading »

Item Type: Project Material | 50 pages | 6,547 engagements |

22. ROLE OF RADIO IN MOBILISING ELECTORATE TOWARDS PARTICIPATING IN GOVERNORSHIP ELE...

» Abstract The flexibility of radio makes it a unique tool in reaching diverse audience including those in rural area on socio economy and political matters. It is on this notion that this examines the role of radio in mobilising electorate towards participating in 2016 Ondo state Governorship election in Akure. Survey research method was adopted coupled with 200 copies of questionnaires that were p...Continue Reading »

Item Type: Project Material | 50 pages | 5,877 engagements |

23. AN ASSESSMENT OF THE ROLE OF MASS MEDIA IN REBRANDING NIGERIA

» ABSTRACT This study examines the role of mass media in rebanding Nigeria with attention on the Nigerian Television Authority. The role of the media is an indispensable tool that ensuring national and international development, before any country can attain the peak of her success. The contribution of the media cannot wished away, rebranding of Nigeria must be a collective goal both media an...Continue Reading »

Item Type: Project Material | 50 pages | 6,701 engagements |

24. IMPACT OF RADIO IN POLITICAL MOBILISATION OF ELECTORATE

» Abstract The research examines the impact of radio on political mobilization of the electorate with a study of Ibadan North Local Government. Without doubt mass media particularly radio plays a very prominent role in political and socio economic development of society. Because of the accessibility of radio signal in every nooks and crannies of society it is very rich in educating, enlightening, mo...Continue Reading »

Item Type: Project Material | 50 pages | 6,501 engagements |

25. ROLE OF RADIO AND INTERPERSONAL COMMUNICATION IN THE ERADICATION OF MALARIA

» CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Malaria kills a child somewhere in the world every minute. It infects approximately 219 million people each year (range 154 – 289 million), with an estimated 660,00 deaths, mostly children in Africa. Ninety percent of malaria deaths occur in Africa, where malaria accounts for about one in six of all childhood deaths. The disease also contributes g...Continue Reading »

Item Type: Project Material | 50 pages | 6,584 engagements |

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