1. DESIGN AND IMPLEMENTATION OF ONLINE CAMPUS FUND RAISER SYSTEM

» ABSTRACT Over the years students use manual ways to raise funds to support their election ambitions, help pay less privileged students school dues, sick friends and many other challenges which they face in the school. To overcome the problems of manual fund raising, the researcher has developed “an Online Campus Fund Raiser System”. The system which will be implemented on the internet an...Continue Reading »

Item Type: Project Material | 50 pages | 8,352 engagements |

2. DESIGN AND IMPLEMENTATION OF AN ONLINE BOOK CLUB MANAGEMENT SYSTEM

» ABSTRACT Reading groups have become extremely popular over the past years. And because of their successes in so many communities throughout the nation, the researcher want to implement an online book club management system, to enable students and other book lovers enjoy reading and can easily find a reading group close to their community. The system which will be implemented on the intern...Continue Reading »

Item Type: Project Material | 50 pages | 7,270 engagements |

3. DESIGN AND IMPLEMENTATION OF ONLINE STUDENT ADMISSION AND DOCUMENT VERIFICATION ...

» ABSTRACT Forgery has long crept into our educational system and, counterfeit and forged admission status / certificate and document have upper hand in various certificate and degrees awarding institution. Invalid studentship has become greater than valid studentship. The need for student admission verification system has become necessary to check mate and expunge invalid studentship, invalid...Continue Reading »

Item Type: Project Material | 50 pages | 9,378 engagements |

4. CONSUMERS’ PERCEPTION OF BRANDING AND PACKAGING ON SALES OF COSMETICS PRODUC...

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The topic of this research work is “The consumer’s perception of branding and packaging on sales of cosmetics products”. The American marketing association defines a brand as a name, term, design, symbol or any feature that identifies one seller’s goods or services as distinct from those of other seller...Continue Reading »

Item Type: Project Material | 50 pages | 81 engagements |

5. PASSENGERS’ RATING OF SERVICE DELIVERY OF TRANSPORT BUSINESSES IN NIGERIA

» CHAPTER ONE INTRODUCTION 1.1 Background to the Study From time immemorial, people have being moving from one place to another in carrying out their daily activities. This simply refers to transportation and to say what transport industry of’ any country is an integral part of the structure of an economy cannot be overemphasized. The rendering of quality service to custome...Continue Reading »

Item Type: Project Material | 50 pages | 81 engagements |

6. RELATIONSHIP MARKETING AND CUSTOMER RETENTION

» ABSTRACT This research examined the effect of relationship marketing in customer retention in MTN Nigeria Plc, Calabar. The study was conducted in a bid to provide empirical evidence on the effect of relationship marketing in customer retention in order to assist MTN Nigeria Plc and other telecommunications companies to boost their customer retention capabilities through effective relationsh...Continue Reading »

Item Type: Project Material | 50 pages | 5,416 engagements |

7. THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY OF FAST MOVING CONSUMER GOODS...

» ABSTRACT The study examined the effect of consumer protection on brand loyalty of fast moving consumer goods. More specifically, the study sought to assess the consumer protection and brand loyalty in ikeja. The study consist of consumers in Ikeja axis of Lagos State, the sample frame of the study was made up of consumers of fast moving consumer goods resident in Ikeja, Lagos State Nig...Continue Reading »

Item Type: Project Material | 50 pages | 5,738 engagements |

8. THE EFFECT OF ADVERTISING ON SALES PERFORMANCE OF CONSUMER GOODS

» ABSTRACT This study evaluates the effectiveness of advertising expenses on the sales revenue and profitability of Unilever Nigeria Plc. This study is based on secondary data collected for advertising expenditure, sales revenue and profitability of Unilever Nigeria Plc over the period of 1996 to 2009 from the annual report and accounts of the company under study. Among the objectives of the s...Continue Reading »

Item Type: Project Material | 50 pages | 7,905 engagements |

9. SALES PROMOTION AND ITS EFFECTS ON ORGANIZATIONAL EFFECTIVENESS IN NIGERIAN MA...

» ABSTRACT This study examines sales promotion and its effects on organizational effectiveness in Nigerian manufacturing industry. The study focuses on how sales promotion is used to generate higher sales, increased profitability and greater market share. The study focused on sales promotional tools and how NESTLE Nigeria Plc has adopted sales promotion to generate its effectiveness. Sales ...Continue Reading »

Item Type: Project Material | 50 pages | 6,937 engagements |

10. IMPACT OF PROMOTIONAL ACTIVITIES ON FAST MOVING CONSUMER GOODS

» ABSTRACT The study examined the impact of promotional activities on fast moving consumer goods (FMCG), a study of Unilever Nigeria Plc. The sample frame of the study was made up of consumers of fast moving consumer goods resident in Ikeja, and the research was limited to age of 20 and above, The simple random sampling technique method was use to pick the respondents and 400 consumers i...Continue Reading »

Item Type: Project Material | 50 pages | 7,015 engagements |

11. DIGITAL MARKETING AS A KEY DRIVER OF SALES IMPROVEMENT AMONG SMALL AND MEDIUM ...

» ABSTRACT The study examined digital marketing as a key driver of sales improvement among small and medium scale enterprises in Lagos state. The study succinctly explored the effect of digital marketing on sales improvement. 150 small and medium scale enterprises (SMEs) was purposively selected in in Lagos Metropolis. The study made use of primary data via the administration of a questionn...Continue Reading »

Item Type: Project Material | 50 pages | 6,834 engagements |

12. BRAND PERSONALITY AND CUSTOMER LOYALTY

» ABSTRACT The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case. More specifically, the study sought to assess the brand personality and customer loyalty in Babcock University. The study consist of consumers in Babcock University, illishan, the sample frame of the study was made up of consumers of of...Continue Reading »

Item Type: Project Material | 50 pages | 5,938 engagements |

13. PERSONAL SELLING PRACTICE AND ENHANCED SALES OF INDUSTRIAL PRODUCTS AMONG BUSI...

» CHAPTER ONE INTRODUCTION Marketing is a defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals (AMA, American Marketing Association).Personal selling is part of the promotional mix, and the role which it plays in a firm can easily be seen from it...Continue Reading »

Item Type: Project Material | 50 pages | 5,759 engagements |

14. EFFECT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF JUMIA NIGERIA

» ABSTRACT This research examined the effect of social media on consumer buying behaviour of Jumia Nigeria in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on the effect of social media on consumer buying behavior in order toassist Jumia Nigeria influence the behavior of its customers favourably using social media. It had the specific objectives of examinin...Continue Reading »

Item Type: Project Material | 50 pages | 6,207 engagements |

15. EFFECT OF PUBLIC RELATIONS ON CUSTOMERS’ PREFERENCE FOR GLOBAL SYSTEM FOR MOBI...

» ABSTRACT This research examined the effect of public relations on customers’ preference for Global System for Mobile Communications (GSM) services: a case study of MTN Nigeria Plc, Calabar. The study was conducted to provide empirical evidence on the relationship between public relations and customers’ preference for GSM services in order to assist MTN Nigeria Plc to gain customers’ pr...Continue Reading »

Item Type: Project Material | 50 pages | 5,111 engagements |

16. EFFECT OF PACKAGING ON CONSUMER BUYING CHOICE OF SELECTED CONSUMER GOODS

» ABSTRACT This research examined the effect of packaging on consumer buying choice of selected consumer goods in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on the effect of packaging on consumer buying choice in order to assist dealers of consumer goods better understand consumer buying behavior and use that knowledge to influence customer patronage. It...Continue Reading »

Item Type: Project Material | 50 pages | 6,130 engagements |

17. THE IMPACT OF PRICING STRATEGY ON SALES PERFORMANCE

» ABSTRACT The study examined effect of pricing strategy on sales performance, a study of Unilever Nigeria Plc. The study employed the survey design and the purposive sampling technique to select 450 staff across management, senior and junior level. A well constructed questionnaire, which was adjudged valid and reliable, was used for collection of data from the respondents. The data obtaine...Continue Reading »

Item Type: Project Material | 50 pages | 8,011 engagements |

18. THE EFFECT OF SOCIAL MEDIA ON CONSUMERS BUYING BEHAVIOUR

» ABSTRACT The study examined social media advertising and buying behaviour of Babcock University undergraduate students, a study Babcock University undergraduate students. The study employed the survey design and the purposive sampling technique to select 450 students across all faculties. A well constructed questionnaire, which was adjudged valid and reliable, was used for collection of d...Continue Reading »

Item Type: Project Material | 50 pages | 5,606 engagements |

19. THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY IN FAST MOVING CONSUMABLE GOO...

» ABSTRACT The study examined the the effect of consumer protection on brand loyalty in fast moving consumable goods in Lagos. The descriptive survey design was used in carrying out this research work. The research considered the survey research design appropriate, due to the fact that there were many variables to be measured at the point in time. The research used the structured questionna...Continue Reading »

Item Type: Project Material | 50 pages | 5,002 engagements |

20. AUDIENCE PERCEPTION OF FEMALE MODEL IN ADVERTISING MESSAGE WITH REFERENCE TO LUX...

» ABSTRACT This study examined Audience Perception of Female Model in Advertising Message With Reference To Lux Soap Television Advertisement as a case study. Three research questions were proposed to guide the study and they are: What is the effect of the use of female model on television advertisement? How do audiences perceive the use of female model in Lux Soap? What is the extent to which...Continue Reading »

Item Type: Project Material | 50 pages | 5,561 engagements |

21. THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER SATISFACTION

» ABSTRACT The primary objective of the study was to examine the effect of customer relationship management on customer satisfaction in three commercial banks in Lagos State Nigeria. The study explored the ways in which customer satisfaction can be achieved with the use of customer relationship management. The study adopted the descriptive survey research design. The data for the research wa...Continue Reading »

Item Type: Project Material | 50 pages | 8,382 engagements |

22. THE EFFECT OF ACCOUNTING TECHNIQUES ON SMALL BUSINESS PERFORMANCES

» CHAPTER ONE INTRODUCTION 1.1. BACKGROUND TO THE STUDY The Small and medium scale enterprises sector has been recognized worldwide for its role in economic advancement through ways various like; wealth generation, employment creation, and poverty reduction (Kithae, Gakure, & Munyao, 2012). Small and medium scale enterprises are a fundamental part of the economic fabr...Continue Reading »

Item Type: Project Material | 50 pages | 12,867 engagements |

23. ROLE OF ACCOUNTING INFORMATION ON SMALL AND MEDIUM SCALE BUSINESS IN NIGERIA

» CHAPTER ONE INTRODUCTION 1.1. BACKGROUND TO THE STUDY Accounting information is a part and parcel of today’s life which is necessary to understand the accurate financial situation of the organization and used as the basis of making strategic decisions. Accounting plays a critical role in the success or failure of contemporary business institutions. Accountinginfo...Continue Reading »

Item Type: Project Material | 50 pages | 12,195 engagements |

24. IMPACT OF BUDGET REFORMS ON BUDGET IMPLEMENTATION IN NIGERIA

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY According to Abdullahi (2007), a government budget is a political and administrative instruments by which the executive and legislative bodies endeavour to allocate scarce resources among the various organs of government either at state levels or federal level. It is basically a tool for selecting a particular mix of public and p...Continue Reading »

Item Type: Project Material | 50 pages | 9,902 engagements |

25. IMPACT OF ACCOUNTING INFORMATION ON THE DECISION MAKING PROCESS OF AN ORGANIZATI...

» CHAPTER ONEINTRODUCTION1.1 BACKGROUND OF THE STUDY At independence, Nigeria joined the committee of nation with the hope for a better tomorrow. We were able to feed ourselves and were of course almost self sufficient. Subsequently our hopes seemed unattainable. We seem to be going deeper and deeper into the woods. The consensus is that it has been bad for Nigeria. Due to the adverse economic co...Continue Reading »

Item Type: Project Material | 50 pages | 10,129 engagements |

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