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1. INFLUENCE OF COVERT ADVERTISING IN CREATING AWARENESS ON THE IMPORTANCE OF VOTIN...
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Technological advancements, globalization of competition, the increasing importance of information, increasingly competitive environments, and changes in consumer demographic characteristics (e.g., an increase in the number of employed women, changes in family structure) have all contributed to significant changes in marketing and advertising. C...Continue Reading »
Item Type: Project Material | 58 pages | 2,728 engagements |
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