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Project topics and materials on "Television advertising"

• 1. APPRAISING THE IMPACT OF TELEVISION ADVERTISING ON THE POPULARITY OF MTN NETWORK...

  » CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Advertising as a concept, can be defined as a form of communication through the media about product, services, ideas, personalities or organizations, paid for by an identified sponsor writer Alide in Okunna (2002: 99). Bovee and Arens (1985) gave a more widely accepted definition of advertising as the non personal communication of informatio...Continue Reading »

  Item Type: Project Material |  50 pages |  5,041 engagements | 

• 2. EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHAVIOUR

  » ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning, possibilities advantages and effect of modern packaging structure in modern Nigeria market. This work coverers five chapter one deals with the introduction, background of study, statement of problems objective of the study, rese...Continue Reading »

  Item Type: Project Material |  50 pages |  5,054 engagements | 

• 3. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA

  » THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA CHAPTER ONE INTRODUCTION 1.1        BACKGROUND OF THE STUDY In the world of marketing in the recent time, it is not enough to produce a product, package it attractively, price it right, effectively distribute and display it to adequately meet the need of the consumers. The company must also let the people know a...Continue Reading »

  Item Type: Project Material |  55 pages |  0 engagements |