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1. IMPACT OF BIG BROTHER SHOW ON THE PROFITABILITY OF CABLE SUBSCRIPTION: A CASE ST...
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Television is one of the most dominant medium, and it is quite simple for individuals to become addicted to television programmes. One option to deregulate media ownership among global economies, however, is through cable television. According to Dumas (2009), as cited in Hafsat (2022), cable television, or CATV, initially appeared as a way to e...Continue Reading »
Item Type: Project Material | 58 pages | 2,759 engagements |
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