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Project topics and materials on "Evaluation of organizational profitability"

  • 1. PROMOTIONAL STRATEGY AS A TOOL OF ORGANIZATIONAL PROFITABILITY

    » CHAPTER ONE   1.0       INTRODUCTION In this study, the main objective of promotional activities as stated by Engel et al (1979) is to facilities sales and also contribute to long run profit performance of an organisation. In economic terms, a firms goal in employing promotional programmes is to change both the shape and location of the demand pattern of it’s products. In this case it wi...Continue Reading »

    Item Type: Project Material |  50 pages |  5,259 engagements | 

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