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1. AN ASSESSMENT OF PUBLIC PERCEPTION OF NEWS COMMERCIALIZATION IN ABIA STATE BROAD...
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study The term "news commercialization" refers to the practice of electronic media outlets reporting news or analysis as commercial messaging from an anonymous or unidentifiable sponsor, giving the audience the impression that the news is objective, fair, and socially responsible. According to UNESOC, when it stated, "news has become a commercial comm...Continue Reading »
Item Type: Project Material | 53 pages | 2,894 engagements |
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